Brand Operations
Partner.
An engagement that runs commercial execution, operations, and performance management for your brand in Mexico. All from our team, our payroll, and our processes.
What it is
We operate. You own the brand.
We become your operating arm in Mexico. Our team runs commercial execution, channel operations, and performance management with processes we design, own, and continuously improve. All under our payroll and legal structure, with zero direct labor obligations on your side. It's not representation. It's structured execution leadership.
Commercial
Operational
Strategic oversight
When it applies
Three signals to bring us in for full execution.
You outgrew representation.
A commercial representation model brought you traction, but operations are now the bottleneck. You're coordinating multiple third parties (logistics, customer service, accounting) and coordination cost is eating into margin. You need an operator, not three vendors.
You're not going to stand up HQ in Mexico.
You don't want to hire a Mexican country manager, sign a rental contract, run payroll, and supervise a local team from headquarters. You want execution running in market without taking on the corporate footprint and labor obligations of a subsidiary.
You're scaling in retail, distributors, and ecommerce simultaneously.
Your brand sells through national retail chains, a distributor network, and multiple ecommerce marketplaces at the same time. Each channel has its own operational rhythm, its own customer ops, its own forecast logic. Coordinating that across separate vendors is unsustainable. You need one operator orchestrating the full mix within one integrated structure.
Engagement structure
Performance compensation. Defined terms.
A setup fee covers operational standup. The commission ties compensation to delivery on net collected revenue. A monthly minimum protects team capacity.
$5k-$10k USD
Setup
One-time fee at engagement start.
Covers
Operational standup, team deployment, systems integration, and the first month of operations.
8-10%
Performance
Commission on net collected revenue.
Rates
National retail 8%. Ecommerce and marketplaces 10%. Higher than representation because we run the full operation, not just the commercial layer.
From $2.5k USD
Minimum
Monthly floor in three tiers.
Defined by
Two factors: the sales volume you want ready capacity for, and product handling complexity (size, fragility, packaging requirements). Defined during engagement scoping.
Within the agreement
Ownership
You retain the brand, inventory, product, and underlying business. We own the operational layer: team, payroll, processes, and the Mexican legal structure that runs the operation.
Reporting
Performance metrics shared, tactical weekly reviews, strategic quarterly reviews. Open access to operational data.
Territory
Exclusive within the defined territory or channel. We don't run direct competitors in the same scope.
Minimum term
12 months. The annual renewal cycle creates a natural checkpoint to reassess scope, performance, and terms.
Transition fee
At close, equivalent to 3 months of the applicable monthly minimum for each active account opened during the engagement. Early termination requires a 3-month transition period at full minimum.
Complementary services
Beyond the model.
Three services available alongside the core model. Each priced per project, fixed once defined.
Entity setup
We set up the Mexican entity from scratch: legal structure, RFC, banking, regulatory compliance. The brand operates under its own structure from day one.
Systems extensions
Design of HR, accounting, and customer service systems extended to your other Mexican operations: additional channels, warehouses, business units.
Tax management
We manage the tax obligations of your Mexican entity: revenue reports, inventory valuation, tax compliance.
FAQ
Frequently asked.
Whose team runs the operation?
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Ours. The full team executing on your behalf operates under our payroll and Mexican legal structure. They are not your employees and do not create labor obligations on your side. You carry zero direct exposure to Mexican employment law for the operational team.
What if we want to bring it in-house later?
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We design every engagement with that path open. Processes are documented, systems are transferable, and we can structure a phased handoff if you decide to build internal capacity. The transition fee covers operational continuity during the handoff. No lock-in by design.
How do KPIs work?
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Defined jointly at scoping: commercial (revenue, channel mix, accounts opened), operational (fill rate, inventory turns, on-time delivery), and strategic (margin, growth rate). Weekly tactical reviews, quarterly strategic reviews. Both sides see the same dashboard.
How does this differ from Commercial Representation?
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Commercial Representation operates the commercial layer (accounts, demand, deals) under your Mexican entity, with your team running the systems we design. Brand Operations Partner runs everything under our Mexican entity, with our team executing on our payroll. CR keeps you closer to the operation; BOP removes you from it entirely. Deciding between both: the orientation call maps your situation against the two. One hour, no cost.
Ready for full operations
Stop coordinating vendors. Start running one operation.
You've built a real brand. You've got commercial traction. The next bottleneck isn't strategy or representation, it's a unified operational arm running on one structure. That's what we are.