About JH Legacy
Operators in Mexico.
We design and run the commercial infrastructure needed to compete in Mexico.
How we operate
01
Scope before scale
Defined boundary first. We earn the right to expand.
02
Operators, not advisors
We run the system. We don't hand off a deck.
03
One operator, one cadence
One accountable operator. One reporting rhythm.
04
Open by default
Documented systems, transferable whenever you decide.
Where we operate
Based in Mexico City.
Full team on the ground. Local legal structure. Direct execution.
What We Believe
Strategy travels. Execution doesn't.
What works in your home market rarely translates to Mexican commercial reality. Channels behave differently. Retail accepts under different terms. Payment cycles, vendor structure, and compliance frameworks aren't exportable.
We don't replicate foreign models. We design what fits the local ground and operate it. Strategy stays yours. Execution becomes ours.
Designed here. Operated here.
Focus areas
Categories we
operate in.
Non-perishable consumer products, with specialization in fashion, toys, personal care, and makeup. Out of scope: food and perishables.
If your category isn't listed and you think there's a fit, the orientation call is the place to validate it.
The Team
A small team
with a long track record.
The founders operate the engagements. There's no junior handoff structure. The people you meet in the first call are the ones executing in month nine.
Leonardo González
Co-Founder · Operations
Leads commercial execution and operational infrastructure. Background in eCommerce and CPG operations at startup scale.
Manuel Hernández
Co-Founder · Legal & CR
Oversees legal structuring, regulatory compliance, and commercial risk management in the Mexican market.
Abel Jiménez
Co-Founder · HR & Compliance
Manages talent, compliance frameworks, and the internal systems that sustain execution quality on every engagement.
Let's Start the Conversation
Start with a call.
One hour. No cost, no commitment. We map your situation and outline the engagement model that fits.